Welcome to Freedom Buying Group

The largest buying group for Outdoor businesses in UK or ROI

Ward Robertson
Joint Managing Director
STAG Buying Group Ltd
  • Trade discounts from top brands
  • Increase your margins and your profits
  • Buying power of over 480 independent businesses

Some of our Member's and Supplier's testimonials...

STAG are constantly looking for ways to give us the edge over the competition particularly from the large multiples, who have marketing budgets we just can't match.

Tom Phillips , Top Sportswear & Equipment

ASICS and STAG have had a long-standing and reliable relationship which has helped to promote the steady growth of both organisations. Ricky and Ward run a slick operation and continue to set the standard for buying groups in our industry.

Carl Hagger , Sales Manager , Asics UK

Canterbury of New Zealand, "The worlds original Rugby Brand" is happy and proud to be a supplier to STAG buying group and all its members. This gives us a great network of specialist sports shops across the UK and Ireland, that are able to showcase our products to our consumers.

Matt Davey , UK Sales Manager , Canterbury

UKL has been supplying sports, outdoor and workwear through the STAG Buying Group for nearly 20 years. During the past few years the buying group has gone through a complete transformation with new owners Ward and Ricky. They have listened to their customer's needs and offer key brands and complimentary services which are always being improved. We would recommend STAG to any independent outlet.

Tracy Richards , Managing Director , UKL

Being part of Stag provides you with the extra buying power to improve your bottom line. This is essential in today's ultra competitive market place.

Richard Sutton , Pro Sport Norwich