Welcome to Freedom Buying Group

The largest buying group for Outdoor businesses in UK or ROI

Ward Robertson
Joint Managing Director
STAG Buying Group Ltd
  • Trade discounts from top brands
  • Increase your margins and your profits
  • Buying power of over 480 independent businesses

Some of our Member's and Supplier's testimonials...

We joined STAG nearly 10 years ago and it has been one of the best business decisions we have made. We get access to leading brands at unbeatable discounts. Being part of STAG means we can compete with the high street chains and offer our customers what they want and more. It allows us to focus on good service and that is our strength as customers come back year after year.

Don Rogers , Don Rogers Sports

Puma continue to work even closer with STAG and our relationship has been going from strength to strength. It also gives the Puma brand bigger opportunities within the Irish market place as a key area for the brands development especially following our kit deal with the IRFU which open's many doors for the new Irish based STAG members.

Tom Kavanagh , Sales Director , Puma

The Unicorn Group has worked closely with STAG since its first inception, STAG offers us a solid retail base made up of professional committed independent retailers. As a supplier we see the development of the STAG buying group as a positive move forward as this allows us to sell our quality branded Sports products Nationally. We are pleased to see the recent development of the Irish market which is a testament to the hunger of STAG to increase their membership by adding quality retailers to the group. The central payment that STAG offer and take responsibility for is highly attractive to us as a major supplier to the group.

Gary Cartwright , Sales Director , Unicorn Gunn and Moore

STAG has helped to open and supported numerous new customer relationships for Gelert which otherwise, we would not have had access to. This has yielded substantial new opportunities for our ever expanding business and has enabled us to trade effectively and efficiently with independent retailers who perhaps otherwise would have been inaccessible to us.

David Johnstone , National Accounts Manager , Gelert

UKL has been supplying sports, outdoor and workwear through the STAG Buying Group for nearly 20 years. During the past few years the buying group has gone through a complete transformation with new owners Ward and Ricky. They have listened to their customer's needs and offer key brands and complimentary services which are always being improved. We would recommend STAG to any independent outlet.

Tracy Richards , Managing Director , UKL