Welcome to Freedom Buying Group

The largest buying group for Outdoor businesses in UK or ROI

Ward Robertson
Joint Managing Director
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STAG Buying Group Ltd
  • Trade discounts from top brands
  • Increase your margins and your profits
  • Buying power of over 480 independent businesses

Some of our Member's and Supplier's testimonials...

We joined STAG nearly 10 years ago and it has been one of the best business decisions we have made. We get access to leading brands at unbeatable discounts. Being part of STAG means we can compete with the high street chains and offer our customers what they want and more. It allows us to focus on good service and that is our strength as customers come back year after year.

Don Rogers , Don Rogers Sports

STAG is a superb group, uniting numerous independent retailers, both big and small, into one National body. This ensures that affiliated members enjoy the very best prices on offer from Gelert, which, outside of the group, their own volume orders may not merit.

David Johnstone , National Accounts Manager , Gelert

UKL has been supplying sports, outdoor and workwear through the STAG Buying Group for nearly 20 years. During the past few years the buying group has gone through a complete transformation with new owners Ward and Ricky. They have listened to their customer's needs and offer key brands and complimentary services which are always being improved. We would recommend STAG to any independent outlet.

Tracy Richards , Managing Director , UKL

STAG is a progressive and dynamic buying group that works very hard on behalf of its members and retailers. Freedom will bring the same dynamics to the outdoor market and will be a great success.

Adrian Gardiner , Sales Manager , Merrell UK

STAG offer the Independent retailers support in so many areas. STAG are a dynamic and progressive Independent Group and this fits in perfectly with Mizuno Sports UK's philosophy to support and work closely with Independent Retailers in the UK.

Paul Stevens , UK Sales Manager , Mizuno