About Us

    STAG Key Facts

  • STAG started in 1987 as the Sports Traders Alliance Group.

  • STAG currently has 400 members (520 outlets) based in the UK and Ireland.

  • STAG is the 3rd largest sports retailer in the UK (courtesy of SGI).

  • STAG is the 43rd largest sport retailer in the world (courtesy of SGI).

  • STAG is owned by Ward Robertson and Ricky Chandler who between them have over 50 years experience of the retail trade.

  • STAG credit insures all of its invoices via Euler Hermes.

  • STAG is made up of 12 experienced full time staff based in Swindon, Wiltshire.

  • STAG organises/ runs the largest B2B Sports Trade Buying Shows in the UK and Ireland.

  • STAG deals with over 150 brands.