Prince, an American-born, leading global tennis and racquet sports brand, owned by Authentic Brands Group, announces its new partnership with ATP award winning player, Lucas Pouille, as a Global Brand Ambassador and key member of Team Prince. Pouille is currently ranked 15th place on the ATP World Tour, finishing the year off with his highest career singles ranking to date.

“I’m extremely happy to be a part of Team Prince,” notes Pouille. “I look forward to continuing to elevate my game with the TeXtreme Tour 100P racquet, and the priceless support of the entire Prince organization.”

Coming off the best year in his young career, Lucas, age 23 is looking to continue that momentum as he heads into the 2017 season.  After an equipment change to the TeXtreme Tour 100P racquet and Tour XC strings at the end of 2015, Lucas took home his first career ATP title in Metz and reached 2 Grand Slam Quarterfinals in 2016 (Wimbledon and the US Open). The future for Lucas and his tennis career have never been brighter.

“We are excited to expand upon our partnership with Lucas Pouille, and welcome him to Team Prince,” said Adam Geisler, Group EVP of Sports at ABG. “His contribution to Prince is an extremely valuable asset to the brand, and we look forward to supporting him throughout the 2017 season, and in many more to come.”

Prince’s partnership with Pouille continues the brand’s long history of partnering with top ATP tour players including Andre Agassi, Michael Chang, Patrick Rafter and John Isner. As a sponsor of world renowned racquet sports players, Prince is dedicated to developing best in class products in the industry to help position its players for success. Prince products can be found at specialty sports retail stores worldwide.

For more information, please visit: online, or @PrinceSports on Instagram.