Pure Lime

Our Story

Pure Lime is a Danish activewear company for women & girls. Our mission is to provide fashion-forward looks that inspire confidence and a healthy and active lifestyle. We use our passion for fashion and fitness along with the latest in technically advanced fabrics to design activewear and lifestyle pieces for women around the world. Each season we remain focused on designing unique styles that are comfort driven and stylish. We want you to have workout clothes that makes you feel energetic and motivated while working out whether it is in the gym, on the tennis court or out running on the streets. We design clothing you just don't only work out in but you will want to spend the rest of your day in. We are a lifestyle brand with the perfect fusion of fashion, performance and function. It isn't just about finding the right clothing, but a mindset and a movement. It is about living an active and balanced life by doing things that inspire you to reach you goals.