Check out the latest TYR Active Lifestyle Spring/Summer video here


Founded in Huntington Beach, CA, by current owner and swimwear mogul, Joseph DiLorenzo, and 1972 OlympicBronze Medalist Steve Furniss, TYR Sport was established in 1985 to provide the competitive swim market with vibrant, performance-driven prints. Since its inception three decades ago, TYR has grown to exist as one of the world’s most recognizable swimming and triathlon brands and is currently led by Chief Executive Officer Matt DiLorenzo.


With global recognition and an international following, TYR remains dedicated to building the industry’s most durable, uniquely designed swimwear, cutting edge equipment and innovative goggles.



Starting from, powered by and made for athletes, we strive to reimagine technologies that enhance experience and performance at every level.



Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.